Table of Contents

 

FOREWORD

PREFACE

INTRODUCTION

“FIRST, KILL ALL THE LAWYERS”

BEFORE WE SET SAILS: LEARN THE BASICS

HAVE YOUR HEROES: SCOTT, AMUNDSEN & SHACKLETON

BEFORE YOU GO TO THE ALTAR

“IF HE’D LET ME KNOW…”

THE DESIGN SPIRAL

YOU CAN’T CONTROL WHAT YOU CAN’T MEASURE

WE DO THREE TYPES OF WORK HERE

“WRITE TO BE UNDERSTOOD, SPEAK TO BE HEARD…”

KEEP PROFIT HIGH AND COST OF QUALITY LOW

WHEN ALL OTHER MEASURES FAIL

JUDGEMENT DAY

“SORROW, COLD AND HUNGER ARE BAD BUSINESS PARTNERS”

CONCLUSION